Client Brief -

Full Name: *

Please enter your full name

Business Name: *

Enter your business/Organisation Name

Telephone Number: *

Enter Contact Number

Website:

e.g. www.yoursite.com

Email Address: *

An email we can use to contact you

What are your goals or business objectives

e.g. We want to increase sales and website traffic, we want a better social media presence, or we are looking to break into interstate markets

What is your overall budget for online marketing?

For optimal results, it’s recommended that businesses from 1-5 years old should spend between 12-20% of their projected revenue on marketing. Established businesses (5 years plus) should be looking at spending 6-12%.

What is your business and what do you do?:

e.g. We are a double glazing and window company.

Who is your target market / typical customer?

e.g. We mainly carry out domestic installations but we do have some clients in the commercial sector. A typical customer is a middle aged home owner couple.

Please supply 3 of your main competitors’ URLs (if you have specific competition in mind):

e.g. www.competitor.com

If you are interested in Digital Marketing (Google advertising, email or social media adverts) approximately how much would your monthly advertising budget be, and which marketing platforms are you interested in (we can advise on this)?

e.g. We are looking to spend $700 dollars a month and are mainly interested in pay per click Google ads and Facebook marketing.

What is typically your customers’ biggest problem?

e.g Deciding who to do business with, who is being honest with their pricing and knowing who will provide the best quality product and service.

What do you want a visitor to do as a result of visiting your site? (This is known as a‘call-to-action’ objective)

e.g To visit our contact us page and call us or submit an online application.

Would you consider running an offer or promotion?

e.g. Yes, we would be happy to run a contest or offer a discount for an advertising campaign.

Where are the majority of your customers located?

e.g. South Australia or Victoria

What image do you adopt?

e.g. Friendly, trustworthy, professional, fun, cooky

What are your three main USPs (unique selling points)?

e.g We have multiple suppliers and can match any style of exterior, or we never use subcontractors or our products are made using recycled materials

Have you won any awards or achieved any accreditation you wish to publicise?

e.g. Yes, best builder 2016

Do you have any specific Keywords/Phrases you would like used?

e.g. Australia's best double glazed windows

Where can we get the main bulk of business information or company profile?

e.g. Our existing website and brochure. Plus you can ask us anything you want to know.

Have you had any SEO or Digital Marketing completed previously on your website?

e.g. Yes, or no

Is your website currently suffering from any Search Engine Penalisations?

e.g Yes, we have a manual penalty against our website due to thin content and spammy links

Do you have Social media mangement / copywriting requirements?

e.g. Yes. We need a new Facebook and Instagram account set up and managed and copy writing for our website. I might need some advice and suggestions.

Are you able to respond to a sizeable amount of customer enquiries from Social Media or via your website? If not, would you be interested in using a third party to handle Social Media/ website communication?

e.g. Yes, we have the infrastructure and personnel to handle increased customer enquiries.

Please supply any further information you feel would be relevant/useful.

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